Senior Director of Product Marketing at ServiceNow and leadership coach. Based in Seattle.
Recently shipped
WOPRSep 6, 2026
Latest post
You Can Just Publish ThingsAug 23, 2026
Latest issue
Never open a port on your routerAug 25, 2026
I am a product marketer and leadership coach in Seattle. At ServiceNow I lead AI strategy and implementation for the global product and solutions marketing organization, which in practice means building the systems a large marketing team runs on.
Outside work I coach leaders on emotional intelligence, on career changes that do not follow a straight line, and on working with ADHD rather than around it.
I have ADHD myself, diagnosed at 29. It changed how I work and how I think about marketing. Meet people where they are.
What I'm building
Systems, products, and one game.
The "AI builder" half of the tagline. Most of this runs on hardware in my house.
- ProductLive
MsgStack
Open-source canon infrastructure: one approved source of truth every AI tool can ground on.
- ProductLive
GTMBrief
A GTM alignment workspace for product marketers: messaging architecture in, launch assets out.
- SystemBuilding
Syd
A personal AI assistant with long-term memory, running on hardware in my house.
- HomelabLive
The homelab
A repurposed laptop running sixty-odd containers behind Cloudflare Tunnel. This site is one of them.
- GameLive
WOPR
A mobile puzzle-combat game: trace chains on a board while hostile systems telegraph their next move.
- SystemLive
The content desk
A newsroom of n8n workflows that draft, lint, and stage my LinkedIn writing behind a human gate.
Three ways in
Work & Expertise
Positioning, messaging, and go-to-market for B2B segments, industries, and enterprise SaaS, and the AI systems that now do a lot of that work.
Blog
Long-form essays on career, identity, AI, and modern work, for people in the middle of figuring it out.
Speaking & Coaching
Talks on AI in marketing, emotional intelligence in leadership, and the nonlinear career. Coaching for a small number of people one-on-one.
Most marketing explains what something does. The harder job is making someone feel why it matters.
Latest writing
From the blog
You Can Just Publish Things
Your self-hosted app works, but only at home. Here is how to put it on a real domain with real HTTPS, reachable from anywhere, without opening a single port on your router.
Read itYou Can Just Host Things
That old laptop in your drawer can become your own private cloud this weekend. A beginner's guide to self-hosting: what it is, why it's worth it, and a 30-minute Docker how-to.
Lose Your Tethers: The Sticky Note
In 2003 I wrote three words on a scrap of paper and gave them to my mother. She kept them on her mirror for ten years, worked out what they meant, and handed them back to me at the bottom of my life.
- PersonalJun 15, 20264 min read
Oliver Tree knew sincerity was too dangerous to show directly
Oliver Tree died yesterday. He was 31. This is about the armor he built, the real thing underneath it, and why it's so strange to grieve someone whose entire art was designed to keep you at a distance.
The newsletter
Notes from the Machine
Occasional emails on AI and automation, building products, and the climb. Tell me what you are here for and I will keep it relevant.