Abid Chaudhry

currently

Director of Product Marketing at ServiceNow & Leadership Coach. Based in Seattle.

I am a product marketer and leadership coach based in Seattle. I currently lead Product Marketing for Employee Workflows at ServiceNow, building operational AI systems to scale modern GTM teams.

Outside of my corporate role, I work as a leadership coach specializing in EQ leadership, guiding professionals through nonlinear career pivots, and advocating for neurodiversity in professional contexts.

As a professional diagnosed with ADHD, my work reframes cognitive differences as strategic advantages for organizational leadership and human-centric marketing.

Work & Expertise

How I think about positioning, messaging, and go-to-market across B2B segments, industries, and enterprise SaaS. Plus the AI systems work that's changing how marketing actually gets done.

Blog

Long-form essays and conversations on career, identity, AI, and modern work. Written for people who are somewhere in the middle of figuring it out.

Speaking & Coaching

I talk about AI in marketing, emotional intelligence in leadership, and building a nonlinear career. I also work with a small number of people one-on-one.

Most marketing explains what something does. The harder job is making someone feel why it matters.